This is the album cover to Avril Lavigne’s third album. The reason why I’ve decided to look at this album cover was because whilst she is still a pop star, she has slightly more attitude and more of an edge to the others I have looked at so far. Looking at this cover will help me if I choose to market the duo more like an artist similar to Avril Lavigne as apposed to a star more like Britney Spears.
As with the other solo female pop stars album covers the main aspect of this cover is an image of the star. On the right hand side of the cover is an image of her. She is dressed in the way that we would expect her to look, with long blonde hair and slightly punkier clothing then we have seen on the other stars. Like with the Kelly Clarkson cover we would not expect to see the star dressed in glamorous clothing, therefore the album cover is continuing Lavigne’s star image. Although this album cover is more conventionally pop then her other covers, which were darker, she is still dressed in similar ways to her previous covers.
Her name on the cover is not as large as it is on some of the other albums I have looked at, but the image is big enough so that we know who’s cover it is. On the cover she also has a skull and crossbones but there is pink surrounding the skull, which keeps the logo fitting with the idea that she is a edgier pop star then say Britney Spears and Kylie Minogue.
The background is plain white which would be something that I would consider as it would be a simple look to reproduce but still allows the cover to look a pop cover.
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